Star Cab
Pocatello, Idaho

Maker: Monarch Match Co. San Jose CA  (Ebay: Atlas-Outlet)

Arthur and Clifford Mead began Star in 1945 and opted for meters in 1959 when Pocatello authorized both meters and zone fares. (Idaho State Journal 1959-10-18 p. 13 and 1970-11-18 p. 2.

Lucky Cab
Bloomington, Illinois

Maker: Superior Match Co. Chicago IL  (Matchcover Collector: Taxi & Cabs)

Some small companies used "independence" as a selling point, implying personalized customer service. Big companies boasted of large fleets and wide coverage.