Nelson's Motor Livery
Evanston, Illinois

Maker: Diamond Match Co.  (Matchcover Collector: Taxi & Cabs)

A matchbook from the early 1920s. The first taxicab companies called themselves motor or auto liveries (by analogy with livery stables). They targeted the elegant class of customer shown in the restaurant ad.

New Cab
Evanston, Illinois

Maker: Match Corporation of America Chicago IL  (Matchcover Collector: Taxi & Cabs)

New Cab's name and the photo both promote its main selling point: a fleet of up-to-date cars.