Red Top Cab
Norfolk, Massachusetts

Maker: Universal Match Corp. Richmond VA  (Matchcover Collector: Taxi & Cabs)

Painting the top of a cab a distinctive color was cheaper than painting the whole cab, and was almost as effective in attracting attention.

Skyline Taxi
Southbridge, Massachusetts

Maker: National Press Inc. Chicago IL  (Matchcover Collector: Taxi & Cabs)

Many companies opted for flashy silver-on-blue matchbooks, but the color combination made the message hard to read, especially after the silver began to wear off.