Read's Taxi
Tilton, New Hampshire

Maker: Match Corporation of America Chicago IL  (Matchcover Collector: Taxi & Cabs)

The Read's ad provides both "Taxi" and "House" phone numbers, which calls up an image of the cab owner getting out of bed to accept a trip.

Radio Cab
Asbury Park, New Jersey

Maker: Lion Match Co. Inc New York NY  (Matchcover Collector: Taxi & Cabs)

1934 display ad: "1st passenger 25c; each add[itional] pass[enger] 10c. This ad and 15c entitles the bearer to one 25c ride." (Asbury Park Press, 1934-11-14 p. 4).