White Star Taxi
Amherst, Nova Scotia

Maker: Eddy Match Co.  (Ebay: Carl's Match Covers)

The stock image of a friendly taxi driver could also be used for other kinds of employees such as gas station attendants or appliance repairmen.

Shannon Taxi
Dartmouth, Nova Scotia

Maker: Premier Matches Ltd. Montreal qC  (Ebay: Carl's Match Covers)

Several useful emergency numbers that might encourage customers to hang on to the empty matchbook. The police and fire numbers show that this matchbook predates Canada's adoption of 911 in 1972.