Taxis Lasalle
Montreal, Quebec

Maker: Unknown  (Ebay: Matchbook Album Store)

Taxis Lasalle was even older than Diamond Taxi, having started in 1918. It amassed a large fleet and became a serious rival of Diamond's from the 1930s on. The matchbook slogan is "My chauffeur in Montreal is La Salle."

Richard Taxi
Montreal, Quebec

Maker: Western Match Co. Ltd. Vancouver BC  (Ebay: Matchbook Album Store)

Richard Taxi issued at least three other matchbooks in this series of Montreal attractions: Place Ville Marie (green background), La Guinguette Restaurant (blue) and St. Lawrence Shore (red).