Southeast Taxi
Compton, California

Maker: Diamond Match Co. Chico CA  (Ebay: Atlas-Outlet)

An example of matchbook co-sponsorship. The Benevolent and Protective Order of Elks lodge and Southeast Taxi both benefited from providing cab service to Elks.

City Cab
Eureka, California

Maker: Unknown  (Matchcover Collector: Taxi & Cabs)

One of a series of dogs. The hope is that dog lovers will keep the matchbook long after the matches are gone, giving the company name and number a longer shelf life.