Lo Fare Cab
Oakland, California

Maker: Saltz Advertising Specialties San Francisco CA  (Ebay: Carl's Match Covers)

Some municipalities set both maximum and minimum taxi fares to avoid the cutthroat competition of the 1920s and 1930s. Others set maximum fares but allowed competition on price, as "Lo-Fare" implies here.

Yellow Cab
Oceanside, California

Maker: Monarch Match San Jose CA  (Matchcover Collector: Taxi & Cabs)

A patriotic World War II matchbook with a quotation from the Gettysburgh Address.