Black and White and Yellow Cabs
Atlanta, Georgia

Maker: Diamond Match Co. New York NY  (Ebay: Clermont Treasurs OH)

The Black and White owner likely held a Yellow Cab franchise as well. "5 ride for the price of 1" may have been a response to competition from jitneys, which charged a nickel a head.

Radio Cab
Augusta, Georgia

Maker: Universal Match Corp. Atlanta GA  (Ebay: Carl's Match Covers)

This matchbook lists destinations outside Augusta, informing customers that service is not confined to the city itself.