Red Cabs
Macon, Georgia

Maker: Diamond Match Co. Tampa FL  (Matchcover Collector: Taxi & Cabs)

Many companies exploited colors to capture attention and stick in a customer's memory. Company names, cab paint jobs and color in advertising all reinforced one another.

Lesters Cab
Ringgold, Georgia

Maker: Superior Match Co. Chicago IL  (Matchcover Collector: Taxi & Cabs)

One of a series of Norman-Rockwell-type scenes designed to make the empty matchbook a keepsake and give the taxi ad a longer shelf life.