Sky-View Cab / Sunset Cab
Asbury Park, New Jersey

Maker: Diamond Match Co. New York NY  (Matchcover Collector: Taxi & Cabs)

DeSoto "Sky View" cabs were produced from 1936 to 1954. They had oversize sliding roof panels that passengers could open. Most of the cabs wound up in New York City.

Yellow Cab
Atlantic City, New Jersey

Maker: Universal Match Corp. New York NY  (Matchcover Collector: Taxi & Cabs)

The selling points on this matchbook may have been responses to competition from jitneys or cut-rate cabs (next page): a 50-cent flat rate, charging by the 5-passenger carload instead of by the head, and the same charge regardless of weather.