This site offers a selection of taxi matchbooks (or matchcovers if you prefer) from the U.S. and Canada.

Thanks are due to the collectors who preserved the matchbooks and to the vendors and others who posted images on the web.

Each matchbook image is accompanied by a link to the vendor or other source, with the caveat that the matchbook depicted may no longer be available for sale.

• Taxi Matchbook Gallery (right)
• Afterword: What Is It About Matchbooks?
• A Short History of Matchbooks
• Taxi Marketing: Top 10 Selling Points
• Taxi Marketing: Other Selling Points
• Taxi Marketing: Images
• Additional Notes: Telephones / Jitneys / Veterans / Canadian Excise Stamps
• Index of Taxi Companies
• List of Matchbook Makers
• List of Sources

This gallery includes one or more matchbooks from each state and Canadian province (except Utah so far). Beyond that, matchbooks are included for (a) uniqueness and (b) for commonalities (the ways in which they illustrate common marketing strategies).

The gallery is arranged by state or province, then by locality.

U.S.: Alabama / Alaska / Arizona / Arkansas / California / Colorado / Connecticut / Delaware / District of Columbia / Florida / Georgia / Hawaii / Idaho / Illinois / Indiana / Iowa / Kansas / Kentucky / Louisiana / Maine / Maryland / Massachusetts / Michigan / Minnesota / Mississippi / Missouri / Montana / Nebraska / Nevada / New Hampshire / New Jersey / New Mexico / New York / North Carolina / North Dakota / Ohio / Oklahoma / Oregon / Pennsylvania / Rhode Island / South Carolina / South Dakota / Tennesee / Texas / Vermont / Virginia / Washington / West Virginia / Wisconsin / Wyoming

Canada: Alberta / British Columbia / Manitoba / New Brunswick / Newfoundland / Nova Scotia / Ontario / Prince Edward Island / Quebec / Saskatchewan